How will Web 3.0 impact Digital Marketing?
If we go back in time we can see that businesses have always relied on a mix of advertising, public relations and direct marketing in order to create awareness for their products and services they provide. However, with the arrival of Web 3.0 (you can read more about it here), the digital landscape has changed dramatically.
How will Web 3.0 transform digital marketing?
Web 3.0 is completely changing the digital marketing industry with its blockchain technologies, transparency, and data privacy.
It also gives marketers various opportunities to build customer trust and connections. User generated content data ownership and decentralized resources are substantials of these opportunities.
Here are just a few of the things to look out for:
- Digital marketing will be open to user-generated (UGC) content
- The users will own their data and keep their privacy
- Virtual communities will step forth
- Advanced experiences will be substantial
- Digital marketing should use dApps (decentralized apps)
- Artificial intelligence and the semantic web will takeover
Digital marketing will be open to user - generated content
The Users Will Own Their Data and Keep Their Privacy
Virtual Communities Will Step Forth
Advanced Experiences Will Be Substantial
The customers want to have unforgettable and impressive experiences. So digital marketing
should offer them this experience through virtual and augmented reality and Metaverse. Virtual experiences will connect the customers to the brand and bring the brand a step forward in the
digital marketing industry.
Digital Marketing Should Use dApps
Digital marketing should embrace dApps instead of apps in Web 3.0.
Since the centralized data collection methods will be far away with Web 3.0, the marketers must focus on creating decentralized applications based on blockchain technologies. dApps enable marketers to protect user privacy, avoid censorship, and have unlimited development opportunities.