MDEUS BRANDING QUESTIONNAIRE

BASIC INFORMATION

Full Name

Email Address

Please ensure that your answer meets the following requirements:

Must be a valid email address

Phone Number

Please ensure that your answer meets the following requirements:

Must be a valid phone number

Company Name

Company Website

Please ensure that your answer meets the following requirements:

Must be a valid URL

BRAND VALUES

What is your company’s mission statement?

Your mission statement should consist of a couple of sentences explaining your company’s goals and outlining what your company does and why it exists.

What does your business/product do? What’s the benefit of your product?

Provide us with up to five adjectives that best describe your business.

Who are your customers?

We'd ideally like you to define the following information about your target audience for us: age, gender, income level, education level, marital or family status, occupation, ethnic background, personality, interests/hobbies and values. Anything else you can add will also be valuable information to us.

How do you solve your customer’s problems?

Who are the biggest competitors and why are you better than them?

Which colors do and don't represent your brand?

Here, we'd like you to provide us with the colour palette you feel best represents your brand. Following this, we'd also like you to provide us with the colour palette you feel least represents your brand.

Which words would you and wouldn’t you use to describe your brand’s image?

Here, we'd like you to provide us with the words you feel best represent your brand. Following this, we'd also like you to provide us with the words you feel least represent your brand.

What attributes and/or emotions do you and don’t you want associated with your brand?

Here, we'd like you to provide us with the attributes and emotions you feel best represent your brand. Following this, we'd also like you to provide us with the attributes and emotions you feel least represent your brand.

BRAND IDENDITY

How would you describe your brand to a friend?

How would you describe your brand’s style?

What age & gender would your brand be?

What other brands would your brand be friends with? Why?

What would be your brand’s most popular hang out spot? Why?

If your brand was a car, which car would it be? Why?

If your brand was an animal, which animal? Why?

DESIGN & LOGO

Which logos inspire you?

Here, please provide us with names of existing brands with logos that inspire you.

Do you have any fonts of choice?

If you have any ideas for fonts you'd like to see used, please let us know here.

Please provide a rough desired date of completion for your branding assets

Please provide the details of the person who’ll serve as the main point of contact throughout this process.

If you'd like more than one individual to be involved in the above processes, feel free to leave contact information for up to two more people.

ADDITIONAL INFORMATION

Referred by?

If you were referred to us by someone else, feel free to mention their name here if desired.

Anything you’d like to add?